Electronic shelf labels bring Uber-style dynamic pricing to stores like Walmart. Buying groceries in the US could soon require gazing at far more digital screens. Price tags, which are normally printed out individually for items using paper and ink, are slowly being replaced by digital displays that grocers say will increase productivity and potentially lower prices for consumers. Walmart, the nation’s leading grocer by sales, recently announced plans to expand these “digital shelf labels” to 2,300 of its stores nationwide by 2026, which could expose millions of consumers to the technology. It will also introduce dynamic pricing–a concept usually tied to ride share apps like Uber–to the old-school practice of buying bananas and milk.  How do digital shelf labels work? Digital shelf labels—or electronic shelf labels (ESL)—are digital price tags that can be remotely adjusted. Though these digital tags have become relatively common staples in grocery throughout Europe, they’ve only started to gain traction in the US … Continue reading Digital price tags can change the cost of groceries 6 times per minute